Private label rights (PLR)marketing might be just the perfect solution for you for your MLM needs. You need fresh, new articles on a weekly basis, content to update your site, and PLR is a good way to add relevant, creative, search engine friendly content to your MLM website. It's pretty difficult to research and write the number of articles you'd need and still run an MLM business.
Just what are PLR? Among other things, PLR articles are a fairly new creature to the Net. In short form, PLR articles allow you to make another author's work yours by changing its content. That could vary from writing an introduction paragraph or editing the title, to completely modifying it any way you want and adding your name as its creator. It really doesn't matter what approach you take to re-working your PLR article, it's a lot easier to work with an existing article than it is to start a brand new one from scratch.
Why would you want to tweak your PLR articles? You would for the simple reason that most of them will not have been written with any particular keyword in mind, so it's up to you to fix it so the search engines will find them. And that's a good thing, as it means your articles will be unique. You will also want to change their tone, and add your own personality to them. Remember that the more original your article is, the better long term results you'll have for your MLM site and business.
Just one last bit of information you will need to know about using PLR articles - you definitely do need to change them after you have bought them. This is to avoid duplicate content and the search engine filters that are now starting to gang up on duplicate content offenders. Better to be safe than sorry and find your site zapped or banned.
