We learned in a previous article about where to find MLM leads, that you could use search engine optimization and pay per click options. This article covers networking, target marketing and purchased leads. We've touched on these briefly in other articles, but in this one, you will find out the how-to use part of each one.
First, networking. It is often the simplest and easiest method for most people. If you love talking with people and building relationships through groups and forums, then just adapt your approach to the people you talk to who are interested in network marketing.
It's as simple as just talking to people and being open and friendly. Once they get to know you and like you, they'll be interested in what you are doing, and willing to hear what you have to say/offer. This approach does take a bit longer, as you can't just rush a relationship by saying Hello, my name is xxxx, did you know I market xxxx product?
Take the time to really get to know who you are talking to, and in the process be a smart marketer and pre-qualify those you talk to. You can use Yahoo Groups, Google Groups and other online forums such as MySpace, and industry specific places, like Ryze or Direct Match.
Second, target marketing. There are a number of ways to do this. What you could do is contact other people in programs similar to yours and see how they are doing with their business. You never know when you will find someone who is either ready for a change or would like some help from you. This is another smart market move as it gives you access to people already into marketing. You know that old saying: "If you want something done, ask the busiest person."
Another area of target marketing, is talking to people with similar personal interests as yours. It's a good place to start communicating back and forth that can lead to you telling them what you do.
Third, purchased leads. They tend to come in many different flavors, meaning, there are a variety of qualities available. If you want to buy leads, make sure you check the source and their reputation before doing that. If you're willing to spend the money on quality leads, expect to spend a fair penny for solid leads. If you're buying leads that need to be contacted by phone, then be prepared to act on them.
There's also auto-responder quality leads. Yes, you have the ability to find leads on your own, without spending a lot of money, and you've already learned about that in an earlier article. Bottom line? Work hard, work smart and do the leg work on your own for the best investment you could possibly have in your own business. It will pay off in the long run.
