So you want to do a multi-level marketing (MLM) e mail newsletter campaign and aren't sure where to start. Like just about anything else in the world of MLM you have to make your point in a clear manner. Get to the point without wandering all over the place and confusing your potential prospects or existing customers. It's like your Mom told you when you were growing up – Spit it out.
No one likes e mails or e mail newsletters that have content in them that's not relevant to them. The fastest way to lose a customer or prospect is to send them something they can't actually put to good use or learn something from.
If you're sending an e mail newsletter and want people to sign up for it, you absolutely need to have a privacy policy. Don't bury it at the bottom of the page either, put it right up where people can read it – like near your sign up form. Your policy needs to tell people how you process the information and how people can contact you with questions or concerns.
You also need to tell them right away their names and addresses will not be sold to anyone else without their specific consent – and absolutely do not violate this policy. What does this have to do with e mail newsletter content? Nothing! But it does relate to the overall newsletter content and is a "must have" in terms of complying with the rules of professional and ethical MLM marketing.
Great, you have people signing up! Send them a Hi and Welcome Aboard note immediately. Let them know what they'll get and how often – and – tell them right away how they can unsubscribe if they want to. There's nothing more frustrating than not getting this information and then having to hunt for it later.
If you do get a spam complaint, or worse yet, your Internet Service Provider (ISP) gets one, don't worry! Chances are the person forgot they opted in to your newsletter service. This is the best reason of all to keep accurate subscription records INCLUDING the web site address they signed up from and the date.
