One of the more important aspects of network marketing (aka MLM) is the lowly e-mail - the thing people love to hate simply because these days it's often viewed as spam before it's even opened. Not sure you should try this this kind of marketing because people may delete your e-mail? They might anyhow, no matter what you do, but that doesn't mean you don't do this type of marketing. Targeted e-mail is one of the most powerful marketing tools available if done correctly. A superbly crafted e-mail strategy with thinking smarts behind it is a feather in your cap, and, the foundation for relationship marketing.
The best part about e-mail marketing is the outstanding results you can get without investing too much time and an even smaller amount of money. E-mail marketing is inexpensive and what better way to market on a shoe-string budget? There's no production, materials or postage costs, and, it's 20 times more cost effective than direct mail.
The major selling point about e-mail marketing is you are proactively taking action and talking to your existing team members and prospects. You're not sitting there waiting for them to come to you or back to your web site. It's also IMMEDIATE communication.
Your call to action is clear: "Click here to take advantage of this offer", or "to learn more about this service" click here and we'll get back to you immediately. Generally speaking responses to this type of e-mail occur within 48 hours of being sent. But don't be discouraged if you don't get a response. Just keep on trucking and sending your targeted messages.
Here's one kind of e-mail that guarantees you have a captive audience - or rather one that asked to receive the information you are sending to them. It's called Opt-In E-mail. They've in some manner agreed they want to hear from you, which is a major bonus for your marketing strategy.
Can you buy an service that provides you with opt-in e-mail leads? Yes you can, but why would you want to when you can write your own opt-in message? All you have to do is send an e mail that briefly outlines what you have to offer, and then ask in the e-mail if the person would like more information. If they respond to you, then you can carry on giving them more details about what you're offering.
