You're in the Party Plan business, also commonly referred to as Direct Sales or MLM. You want to promote your business in an easy and inexpensive way, but don't know how. If you can write or have someone write for you, you have the perfect opportunity to write about lead generation, how to market successfully, or how to recruit. This establishes YOU as the expert and guess what? You get some very nice benefits such as: lead generation, increased site traffic, and improved search engine ranking.
This method of marketing is so popular, you can even find software packages and web sites to help you syndicate your articles easily to hundreds and even thousands of other sites. Imagine the number of people you could introduce to your product! Imagine the number of recruits you could find this way.
Here's a powerful example of article marketing. Marketer John Doe submits an article to iSnare (an article distribution service). It's free to submit to them, but John decides to spend $2.00. His article was sent to over 150 other distribution lists, which in turn sent his article to even more lists. Within a couple of weeks, John's article (he Googled it) returned about 650 results. 650 other sites that posted his article and created links back to his site. THAT'S A LOT OF LINKS. Think of the team building you could do with those results! Think of the number of people who now regard you as the expert in your field.
Your article needs to be well-written, focused, easy-to-understand and helpful to your readers. DO NOT blatantly promote your product or service or it won't get run. Put a link to your site in the resource box and try to stay away from other links in your article - they often get taken out by the editors. BE SUBTLE, it will get you a lot further than a two by four.
Places to get started with your article marketing are: iSnare and The Phantom Writers and ArticleMarketer. Do a Google search for article distribution services and you'll get hundreds of other places to submit your expert article for at home business netrepreneurs. You can choose to spend some money to do this, but if you do your research carefully, you'll find the most cost effective way. And in some cases, free ways to accomplish your goals!
